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Role: Brand Identity • Motion Design • Packaging Design • Social Content • Photography • Stop-Motion Animation
An artisanal rug brand, ERDEN, values thoughtful craftsmanship above all else. Driven by innovation and the depth of materials, their identity is composed of the tools, natural fibres, and metal pieces that make their creations possible.
Deliverables: Packaging Design • Website Concepts • Social Campaigns • Product Photography • Animated Story Sequence • Style Guide • Design Systems • Lookbook Design • Presentation Design • Graphic Design
In the Studio
At ERDEN I learned the value of thoughtfulness. When designing and creating the visual assets, I focused on demonstrating their values of study, intent, and craft. My purpose was to demonstrate how their rugs each had a story of their own, shaped by human hands.
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A diverse collection of varying mediums carefully composed. A diverse collection of varying mediums carefully composed.
A diverse collection of varying mediums carefully composed. A diverse collection of varying mediums carefully composed.
A diverse collection of varying mediums carefully composed. A diverse collection of varying mediums carefully composed.
A diverse collection of varying mediums carefully composed. A diverse collection of varying mediums carefully composed.
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Stories that linger, shaped by softness, restraint and deep attention to feeling. Still and subtle. Stories that linger, shaped. Stories that linger, shaped by softness, restraint and deep attention to feeling. Still and subtle. Stories that linger, shaped.Stories that linger, shaped by softness, restraint and deep attention to feeling. Still and subtle. Stories that linger, shaped.Stories that linger, shaped by softness,
In addition to photography for product pages, I photographed ERDEN's rugs in-situ for their latest collection SYLVATICA.
Duration: 2023-2026
Key Outcomes:
• Created cohesive content to be used across social channels.
• Improved product sales through increased visibility on Pinterest and Instagram. Achieved through posting schedules, clear brand direction, creating content on the craft and process of brand, and utilising SEO.
• Tailor content to brand channels. (e.g. content crafted for interior design customers on Pinterest.)
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