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POPPY
An artisanal fragrance brand, Poppy, values the nuance of the everyday. Memories embedded in scent and gentle touch, their designs are reminiscent of field notes to highlight their inquisitive nature, imprints to represent memory, and rich colours to emphasise diving deeper. When designing their logo, I focused on their values in thoughtfully gathering natural ingredients for their fragrances. This, is where organic shapes meet symmetry, represented in the balanced base holding the flourishing flower.
ERDEN
A high-end rug company, ERDEN, blends industrial modernism with the textures of the natural world. Sleek lines and balanced compositions create a sturdy but nuanced character. During my time at the company, I had the opportunity to design our lookbooks, brand guides, handouts, and collaborate with my colleagues in designing gift boxes for clients.
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